JF Ptak Science Books 1150

Rabelais’ Gargantua and Pantagruel, Hobbes’ Leviathan, the Buddha at Yungang (Shanxi) and Melville’s whale were all pushed to their competitive monsterous edges in the 1950's, when you were more likely to think of The Bomb and creeping Communism before thinking back to any of these great representations. And it is also my general impression, having been paging through Life magazine for the 1950's, that there are some other major, lesser heralds of gigantism, especially if you paid attention only to the advertisements. There were 1950's colossal characters who were pale imitators of their earlier counterparts–the Amazing Colossal Man and Colossal Woman being two minor mirrors of older ideas–but they hardly contained the colossal ideas that were resident in the earlier creations. (Perhaps part of that is due to having just witnessed the demise of two enoromities in Hitler Stalin.)

Monumental television theatre446

The new Pantegruels seem to have been television (completely victimizing
and nearly eradicating radio in its day), giant cars, liquor,
cigarettes, breasts, and, television, followed by television. There was
also the movies, with films filmed in super-spectro-pano-fabulism; and
of course there were the computers (the 1943 machine at Bletchley Park
was actually called the “Colossus” with Mark 1 and Mark 2 varieties,
which were actually less colossal than the other period colossi such as
the Harvard Mark I/IBM ASCC and ENIAC), which just now turning the
corner on “big” and getting faster/smaller/more powerful, and also
fulfilling the “Giant Brains” dream.

Monumental television flying445
I’m not sure, but it feels right to say that there is a direct correlation to things getting both bigger and smaller as things got faster.
Monumental cigs the king444
Anyway the new Colossuses/Colossi were hardly as attractive and had
virtually no literary value compared with their earlier Rabelaisical
counterparts or the giant 4th century BCE statue bearing that name in
the harbor at Rhodes. It is certainly true that the big things that
were imagined in the 20th century were beyond any conception of “big” in
the Western Canon of Big. (There are certainly great big things in
other cultures, say, in India for examples, where there are entities and
numbers so vast that there was nothing to compare them with in the
West. But that’s another story.)

Monumental whisky world442

Monumentalism--airplane
Monumentalism--car

Monumental world tophat447

Monumental world tire440

And of course joining the gigantic cultures of guns and booze:
Monumental gun farm441

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3 Responses to TV and Liquor, the Modern Colossuses–Visualizing the New SuperSize for the Masses

  1. The two striking omissions from the 50s notion of colossal for us dear Ptak are green-sauce sensuality and gut-giggling foolishness. Beyond that: The colossal TV, cigarettes and liquor wreak of arrogance. And all orifices are sterile with the prophylactics of propaganda. This world is constipated: no room for the renewal that comes from a really good shit or a merry, slippery round of the two-backed beast.

  2. You will have to forgive the excess in the comment we posted last night, Ptak. Rabelais had too much to drink and got the upper hand. I will write a more civilized response on our blog this week.

  3. John McKay says:

    The first image that came to my mind looking at these images was Bob Kane’s Batman of the fifties with the wisecracking dynamic duo battling the incompetent henchmen of their foes atop giant typewriters and other grotesquely inflated household appliances. I’m sure there was a brilliant commentary of American consumerism hidden in those battles. I’m equally sure Kane had no idea he was making that commentary.